"I received a 30 yuan discount movie voucher from Construction Bank and paid with digital RMB wallet. A 48 yuan movie ticket only costs 18 yuan," said Ms. Gao from Yangzhou.During the Chinese New Year season, several banks have provided subsidies for movie consumption, bringing real discounts to residents.It is reported that the movie is still popular, and some banks have extended the movie benefits program. Hurry up and take advantage of the offers!
Movie benefits from banks continuePrior to the Chinese New Year, the State Administration of Press, Publication, Radio, Film, and Television, along with the Digital Currency Research Institute of the People's Bank of China, organized the "Watching Movies for the Spring Festival - 2024 Digital RMB Movie Consumption Promotion." During the Spring Festival, 11 financial institutions, including Industrial and Commercial Bank and Agricultural Bank, allocated approximately 30 million yuan in digital RMB subsidies through methods such as discounts, coupon redemptions, and digital red envelopes.Construction Bank carried out two movie consumption promotion activities, namely the "Spring Festival Red Envelope Rain" and the "New Year Light and Shadow Carnival," with a total investment of over 6 million yuan in digital RMB. Industrial and Commercial Bank's Suzhou branch invested over 1 million yuan in digital RMB for discounted movie activities during the Spring Festival season.In addition to providing subsidies for digital RMB movie consumption, banks have also carried out other beneficial movie activities. These activities are said to be continuing.The "10 Yuan Big Movie Ticket in the Happy Blue Ocean" campaign organized by Construction Bank's Nanjing branch and the Wanda Cinema's 25 yuan discount movie promotion have received great popularity. The "10 Yuan Big Movie Ticket in the Happy Blue Ocean" campaign originally planned to provide discounts for 8,000 tickets, which were sold out on February 15th and an additional 6,000 tickets were added on February 18th. The Wanda Cinema in Nanjing has offered a total of 8,000 discounted tickets, and the promotion will continue until March 31st.Innovatively creating a digital RMB ecosystemIndustry insiders believe that launching digital RMB movie benefits not only stimulates cultural and entertainment consumption but also encourages people to use digital RMB for transactions, promoting the local digitalization process.In addition to digital RMB movie benefits, digital RMB is gradually permeating into people's lives for merchant payments, salary disbursements, tax payments, and more. "I use digital RMB to pay for purchases on Meituan because there are random discounts every time. Sometimes, I can accumulate over 40 yuan in savings in a day," said a netizen from Sichuan province, Xiaoyu.In addition, the cross-border pilot of digital RMB is undergoing new explorations. The Digital Currency Research Institute of the People's Bank of China has expressed its intention to deepen cooperation with the Hong Kong Monetary Authority in the cross-border pilot of digital RMB, exploring services such as personal small-scale cross-border remittances based on digital RMB. This aims to expand the range of merchants accepting digital RMB in the Hong Kong region and promote the opening of digital RMB payment methods on online platforms in key areas such as cross-border e-commerce and tuition payment.
Movie benefits from banks continuePrior to the Chinese New Year, the State Administration of Press, Publication, Radio, Film, and Television, along with the Digital Currency Research Institute of the People's Bank of China, organized the "Watching Movies for the Spring Festival - 2024 Digital RMB Movie Consumption Promotion." During the Spring Festival, 11 financial institutions, including Industrial and Commercial Bank and Agricultural Bank, allocated approximately 30 million yuan in digital RMB subsidies through methods such as discounts, coupon redemptions, and digital red envelopes.Construction Bank carried out two movie consumption promotion activities, namely the "Spring Festival Red Envelope Rain" and the "New Year Light and Shadow Carnival," with a total investment of over 6 million yuan in digital RMB. Industrial and Commercial Bank's Suzhou branch invested over 1 million yuan in digital RMB for discounted movie activities during the Spring Festival season.In addition to providing subsidies for digital RMB movie consumption, banks have also carried out other beneficial movie activities. These activities are said to be continuing.The "10 Yuan Big Movie Ticket in the Happy Blue Ocean" campaign organized by Construction Bank's Nanjing branch and the Wanda Cinema's 25 yuan discount movie promotion have received great popularity. The "10 Yuan Big Movie Ticket in the Happy Blue Ocean" campaign originally planned to provide discounts for 8,000 tickets, which were sold out on February 15th and an additional 6,000 tickets were added on February 18th. The Wanda Cinema in Nanjing has offered a total of 8,000 discounted tickets, and the promotion will continue until March 31st.Innovatively creating a digital RMB ecosystemIndustry insiders believe that launching digital RMB movie benefits not only stimulates cultural and entertainment consumption but also encourages people to use digital RMB for transactions, promoting the local digitalization process.In addition to digital RMB movie benefits, digital RMB is gradually permeating into people's lives for merchant payments, salary disbursements, tax payments, and more. "I use digital RMB to pay for purchases on Meituan because there are random discounts every time. Sometimes, I can accumulate over 40 yuan in savings in a day," said a netizen from Sichuan province, Xiaoyu.In addition, the cross-border pilot of digital RMB is undergoing new explorations. The Digital Currency Research Institute of the People's Bank of China has expressed its intention to deepen cooperation with the Hong Kong Monetary Authority in the cross-border pilot of digital RMB, exploring services such as personal small-scale cross-border remittances based on digital RMB. This aims to expand the range of merchants accepting digital RMB in the Hong Kong region and promote the opening of digital RMB payment methods on online platforms in key areas such as cross-border e-commerce and tuition payment.
